With our abandoned shopping cart campaign, you can reach your potential customers exactly where digital reminders often go unnoticed: in the physical mailbox. Instead of another email, your customers will receive a personalized letter that speaks to them personally and gently reminds them to complete their purchase.
What goes into such letters?
Typically, an effective letter begins with a friendly opener that directly addresses the customer, e.g.:
"Hello Ms. Müller, you recently expressed interest in our [product name] – we've reserved this item for you again!"
This is followed by a brief shopping cart reminder, possibly supplemented with tips, information about benefits, or exclusive offers that encourage them to purchase.
What data do we need?
・Customer name
・Address (for shipping)
・Details about the abandoned cart (product name, variants if applicable)
Optional: Time of abandonment, individual discounts or promotions
Here's how the campaign works:
We individually formulate your letters and link them directly to your CRM so that each recipient receives a tailored message. Mailings are sent in regular batches to avoid overloading your sales force and ensure the message remains personal.
With Vici-Post, you can rely on a tactile experience that creates awareness and takes customer loyalty to a whole new level.