Customer loyalty as personal as possible.
Every customer receives an automated personal letter tailored to their history with your company.
Customer loyalty through personalized letters.
Turn your CRM data into individualized printed letters including copy, printing & shipping from €2.
→ ROAS 7+
Back to what really matters in customer loyalty. True closeness.
With letter campaigns that fit your customers precisely.
Whether it is a thank you after purchase, reactivating past relationships, or a handwritten note for an anniversary, we build campaigns with you that resonate and stick.
Every campaign is individualized, automated, and tuned in tone and timing to your audience. Personal instead of generic and measurably successful.
Get a consultationAbandoned carts
With our abandoned cart campaign you reach potential customers exactly where digital reminders often get lost: the real mailbox. Instead of another email, your customers receive a tailored letter that feels personal and gently reminds them to complete the purchase.
What goes into these letters?
Typically a strong letter starts with a friendly opener that speaks to the customer directly, for example:
"Hello Ms. Mueller, recently you were interested in our [Product name] - we have reserved it for you again."
This is followed by a short reminder about the cart, possibly combined with tips, benefits, or exclusive offers that motivate the purchase.
Which data do we need?
- Customer name
- Address (for shipping)
- Details about the abandoned cart (product name, variants if applicable)
Optional: time of abandonment, individual discounts or promotions
How the campaign works:
We craft your letters individually so every recipient gets a tailored message.
With Vici-Post you create a tactile experience that captures attention and lifts customer loyalty to a new level.
About the last purchase/visit
Our thank-you letters send a strong signal of appreciation right after a purchase. A handwritten or customized letter stays in memory far longer than a quick email and strengthens the emotional bond with your brand.
What belongs in these letters?
A great thank-you letter begins with a personal greeting, for example:
"Dear Ms. Meier, thank you for your purchase with us. We are happy you chose our [Product name]."
It can express joy about the purchase, include tips for use or care, and preview other highlights or service offers.
Which data do we need?
- Customer name and address
- Information about the purchased product (name, variants if applicable)
- Date of purchase
How the campaign works:
We create personalized letter templates and connect them automatically with your CRM customer data. Shipping happens shortly after the purchase.
With Vici-Post you turn the moment of purchase into a special experience that delights customers and builds long-term loyalty.
It is also possible to include this personal letter directly with the order.
Celebrate a long partnership
With a personal letter campaign that honors long-standing customer relationships, you show real appreciation and strengthen loyalty sustainably. A handwritten or customized anniversary letter conveys closeness and recognition - something digital messages rarely achieve.
What do these letters say?
An anniversary letter usually starts with a warm greeting, for example:
"Dear Ms. Mueller, for [X] years you have been among our valued customers. We sincerely thank you for your trust."
The text can mention shared milestones, hint at future offers, and build anticipation for more years together.
Which data do we need?
- Customer name and address
- Start of the relationship or the anniversary date
Optional: information about previous purchases or services
How the campaign works:
We design the letters individually for your customers and connect them with your CRM data. Shipping happens precisely at the right anniversary date.
With Vici-Post you make the anniversary a special moment - for your customers and for your company.
Place a relevant upsell
Use the power of personal outreach to present relevant add-ons or upgrades based on previous purchases. A customized letter grabs attention, feels premium, and makes your offers stand out from digital noise.
What do these letters say?
An upsell letter begins with a personal greeting and a reference to the previous purchase, for example:
"Dear Mr. Mueller, we hope you are enjoying your [Product name]. Did you know we also offer [additional product] that fits perfectly with it?"
The letter highlights the benefits of the upsell product and invites an easy next step - for example a discount code or a personal consultation.
Which data do we need?
- Customer name and address
- History of past purchases (product name, purchase date)
- Information about the upsell products
How the campaign works:
We design the letters individually and connect them seamlessly to your CRM so each customer receives a perfectly matched offer.
With Vici-Post you take your upsell strategy to the next level - personal, appreciative, and with a strong success rate.
How leading companies use letters for creative customer loyalty.
Every letter is unique, just like its recipient. We create a no-obligation sample letter that shows how your customers could receive it.
Request your sample letterPredictable start
For just €1,500 you can reach 500 companies with a highly personal letter.
Our reference customers often generate at least €10,000 in revenue, frequently more than €50,000.
€1,500
for 500 companies
€10,000+
revenue, often €50,000+
95%
Open rates for letters
Emails: only 5-10%!
3M+
collected and validated data.
Companies that win and keep customers creatively with letters.
"77% of recipients who scanned the QR code booked again."
-> 5.9 ROAS
Working with Cordelia, we started by collecting and sorting invoices from the last four years.
Based on the customer data on those invoices, we were able to build customer segments:
Each customer then received an individualized letter based on their last booking.
- Customer name / address
- Number of prior orders per customer
- Timeframe of the last booking (for the weather)
121 new partners won through 300 letters.
In a joint letter campaign we identified relevant dog breeders, analyzed customer feedback from Google reviews automatically, and then sent each of them a tailored collaboration letter.
With only 300 letters sent, the comparison portal gained more than 120 new partners who recommend the site to their customers (pet owners).
90 new paying users from 2000 letters sent.
FORMFORGE chose letters as part of their sales strategy and gained 90 paying customers.
Beyond targeted outreach and deep prospect research, the strong personalization of each letter delivered the winning effect.
A full pipeline and new projects.
As a software development studio, 3nb.de integrated personalized letters directly into their sales process.
Together with follow-up emails and a tailored demo for prospects, they consistently keep a full pipeline and close new deals.
From CRM to the mailbox.
1.Define occasion & goal
Together we identify the right touchpoint: win-back, birthday, anniversary, contract renewal, or product recommendation.
2.GDPR-compliant data transfer
You share selected CRM data (e.g., name, location, booking history, recent contacts). We handle structure, selection, and compliance.
3.Personalization concept
Based on the available data, we craft a letter concept tailored to customer groups, communication goal, and tone of voice.
4.Individual text generation
Each letter is written personally in language, content, and details, with real memories, concrete recommendations, and emotional closeness.
5.Print on premium paper
Your letters are printed on high-quality stock, noticeably different from advertising. And with the feeling: "This was written just for me."
6.Direct shipping by mail
We handle the full logistics. Your letters land reliably and on time in your customers' mailboxes.
Case examples, to retain existing customers.
Using data from your CRM, vici-post crafts an individual letter for each of your customers.
Hotels
CRM data:
- Guest name
- Stay date & room
- Latest booked add-ons
Hello Mr. Kaiser, we hope you enjoyed your stay in our Junior Suite and had a relaxing week with your family ...
Read sample letter
Veterinary practice
CRM data:
- Owner and pet name
- Date and type of treatment
- Customer since when?
Dear Ms. Mueller, dear Mr. Mueller, we are glad Paula is doing better after her knee surgery and is already recovering ...
Read sample letter
Car dealership
CRM data:
- Details about the purchased/leased vehicle
- Possible discounts
- Previous contact person
Dear Mr. Hausmann, we are proud to have you as a customer for over four years. We hope you are enjoying your M5 ...
Read sample letter
Jewelers
CRM data:
- Most recently purchased products
- Information about the ordered product
- Notes from consultations
Dear Mr. Koehler, can you believe it has almost been a year since your Cartier Santos was collected from us? ...
Read sample letter
Premium online shops
CRM data:
- Number of previous orders
- Most recently ordered products
Dear Mr. Hoffmann, I wanted to write you a quick note because your order really stayed on my mind ...
Read sample letter
Travel agencies
CRM data:
- Booked destination and length of stay
- Collected tips for the destination
- Additional booked services
Dear Mr. Brenner, your trip to Cairo is just around the corner and the forecast looks great - we are excited for you ...
Read sample letterNew customers through personalized letters.Old school? No. Effective? Absolutely!
We find your leads.
AI-driven company research delivers thousands of leads in no time.
...and the important details on each one,
AI scans your leads' websites and collects all info for a personal outreach.
to contact them individually.
With real letters, as if you wrote each one yourself. GDPR-compliant.
With seamless integration.
Automatic synchronization of all data with your CRM.
Success metrics of physical letters.
Built in Germany - GDPR compliantTogether with you we build campaigns that perfectly complement your marketing mix.
Whether abandoned checkouts, thank-you notes, upcoming birthdays, or events - everything is possible.
Request sample letter95%
Open rate from personally addressed letters.
98%
Data accuracy through real-time validation.
0effort
for your lead research, we handle your leads and the connection of your customer data.
80%
higher hit rate on first outreach.
Frequently asked questions
Vici-Post finds thousands of relevant company contacts every day and helps you reach them fast, so you can focus on what really matters: human connection.
Is Vici-Post GDPR compliant?
Yes, Vici-Post is developed in Germany and operated in Europe in a GDPR-compliant manner. Our AI systems access only GDPR-compliant databases. More details are available in our terms and conditions.
Which data providers does Vici-Post work with?
We work exclusively with European data providers that ensure full GDPR compliance. A current overview of our data providers can be found in our Data Privacy section.
How does the AI qualification work?
You ask a question such as 'Is the company ISO certified?' - Vici-Post runs multiple targeted web searches and analyzes the results to deliver a well-founded answer with reasoning and sources.
When will my letter be sent?
Letters are processed on business days and shipped within 24 hours after a campaign is approved.
Which CRM systems are supported?
Vici-Post integrates seamlessly with all common CRM systems such as HubSpot, Pipedrive, and Salesforce. For special integrations, please contact our support team.
Is cold outreach via email legally allowed?
In Germany, the UWG (Act Against Unfair Competition) regulates cold outreach and prohibits electronic contact without prior consent. Vici-Post offers legally compliant alternatives such as letter campaigns and social media outreach.