Customer loyalty as personal as possible.
Each of your customers receives a fully automated, personal letter tailored to them and their history with your company.
95%
Open-rate with letters.
Emails: only 5-10%!
3m+
collected and validated data with vici-post.
Casestudies
Cordelia Jülich
Cordelia is a Fasting Hike Coach and supports her clients in fasting for 6 days, hiking, and regenerating their bodies.
In our collaboration with Cordelia, we initially collected and sorted invoices from the past 4 years. Based on the customer data on the invoices, we were able to create customer groups:
• Customer names/addresses
• Number of previous orders for each customer
• Date of last booking (for the weather)
Based on this, we designed a letter template to address the weather of the last booking together and create an opener that was as personal as if Cordelia had written it herself.
The letter included a QR code for easy rebooking.
77% of recipients who scanned the QR code with their mobile phone booked again.
4.9 ROAS
Data-collection
We created structure based on unsorted old invoices.
77% Conversion-rate
Customers who scanned the personalized QR code on their letter immediately booked another fasting hike with Cordelia.
From CRM into the mailbox!
95%
Opening rate of personally addressed letters.
97%
Data up-to-dateness through real-time validation.
0 effort
for your lead research, we take care of it!
80%
higher hit rate in the initial approach.
Case studies to retain existing customers.
Using data from your CRM, vici‒post creates an individual, professional letter for each of your customers.
CRM Data:
・Guest name
・Date of stay and room details
・Most recently booked additional services
Good afternoon Mr. Kaiser,
We hope you enjoyed your stay in our Junior Suite and that your week with your family was relaxing. ...
CRM data:
・Name of owner and animal
・Date and type of treatment
・How long have you been a customer?
Dear Mrs. and Mr. Müller,
We very much hope that your Paula is feeling a little better after her knee surgery and has been able to recover a little...
CRM data:
・Details of the purchased/leased vehicle
・Possible discounts
・Previous contact person
Dear Mr. Hausmann,
We are proud to call you our customer for four years now. I hope you are satisfied with your M5, the Panamera, and the two 330i models for your team. ....
CRM data:
・Number of previous orders
・Recently ordered products
Dear Mr. Hoffmann,
I just wanted to drop you a line because your order has really stuck in my mind. The combination of the blue couch and the matching table in the same design...
CRM data:
・Recently purchased products
・Information about ordered products
・Notes from consultations
Dear Mr. Köhler,
Can you believe it's been almost a year since you received your Cartier Santos from us?
You never forget such special pieces...
CRM data:
・Booked destination and length of stay
・Collected tips for the destination
・Additional services booked
Dear Mr. Brenner,
Your trip to Cairo is just around the corner, and the weather forecast predicts great weather – we're delighted for you and your wife!
For your two‒day stay in Luxor, we'd like to
Campaigns that are tailored exactly to your customers.
With Vici-Post, you can reach your customers the most honest way: by letter. Whether it's a thank you note after a purchase, reactivating old customer relationships, or a handwritten anniversary greeting – we work with you to develop campaigns that are effective and leave a lasting impression.
Each campaign is unique, automated, and perfectly tailored to your target audience in tone and timing. Personal rather than generic—and measurably successful.
Abandoned Checkouts
With our abandoned shopping cart campaign, you can reach your potential customers exactly where digital reminders often go unnoticed: in the physical mailbox. Instead of another email, your customers will receive a personalized letter that speaks to them personally and gently reminds them to complete their purchase.
What goes into such letters?
Typically, an effective letter begins with a friendly opener that directly addresses the customer, e.g.:
"Hello Ms. Müller, you recently expressed interest in our [product name] – we've reserved this item for you again!"
This is followed by a brief shopping cart reminder, possibly supplemented with tips, information about benefits, or exclusive offers that encourage them to purchase.
What data do we need?
・Customer name
・Address (for shipping)
・Details about the abandoned cart (product name, variants if applicable)
Optional: Time of abandonment, individual discounts or promotions
Here's how the campaign works:
We individually formulate your letters and link them directly to your CRM so that each recipient receives a tailored message. Mailings are sent in regular batches to avoid overloading your sales force and ensure the message remains personal.
With Vici-Post, you can rely on a tactile experience that creates awareness and takes customer loyalty to a whole new level.
About the last purchase/visit
With our thank-you letters, you send a strong signal of appreciation – right when your customers have just completed their purchase. A handwritten or personalized letter will be remembered longer than a quick email and strengthens the emotional connection to your brand.
What should be included in such letters?
A successful thank-you letter begins with a personal greeting, e.g.:
"Dear Ms. Meier, thank you for shopping with us. We are pleased that you have chosen our [product name]!"
It can express the joy of the purchase, include tips on using or caring for the product, and give a brief preview of other highlights or service offerings.
What data do we need?
・Customer's name and address
・Information about the purchased product (name, variants, if applicable)
・Date of purchase
How the campaign works:
We create customized letter templates for you that are automatically linked to your customer data from the CRM. They are sent promptly after the purchase.
With Vici-Post, you can transform the moment of purchase into a special experience that delights your customers and builds long-term loyalty.
You can also include this personalized letter directly with your order.
Celebrating a long-standing collaboration
With a personalized letter campaign that honors long-standing customer relationships, you demonstrate genuine appreciation and sustainably strengthen the bond with your customers. A handwritten or individually designed letter for an anniversary conveys closeness and recognition – something that digital messages rarely achieve.
What does such a letter say?
A letter celebrating an anniversary usually begins with a warm greeting, e.g.:
"Dear Ms. Müller, for [X] years now, we have been honored to count you among our valued customers. We would like to thank you very much for your trust."
The text can mention shared milestones, hint at future offers, and build anticipation for more years together.
What information do we need?
・Customer's name and address
・Start date of the collaboration or the anniversary
Optional: Information about previous purchases or services
Here's how the campaign works:
We design the letters individually for your customers and link them to your CRM data. They are sent specifically on the appropriate anniversary date.
With Vici-Post you can make the anniversary a special moment – for your customers and for your company.
Place a suitable upsell
Use the power of a personal touch to introduce your customers to suitable add-on products or upgrades based on their previous purchases. A customized letter captures attention, creates a high-quality impression, and elevates your offerings from the digital noise.
What do such letters contain?
An upsell letter begins with a personalized greeting and a reference to the previous purchase, for example:
"Dear Mr. Müller, we hope you enjoy your [product name]. Did you know that we also offer [complementary product], which is a perfect match?"
The letter highlights the benefits and advantages of the upsell product and invites them to take a simple next step—perhaps with a discount code or personalized advice.
What data do we need?
・Customer name and address
・Previous purchase history (product name, purchase date)
・Information about the upsell products
Here's how the campaign works:
We design the letters individually and integrate them seamlessly with your CRM so that every customer receives a tailored offer.
With Vici-Post, you can take your upsell strategy to a new level – personal, appreciative, and with a high success rate.
New clients through personalized letters.
Old‒school? No. Powerful? for sure!
We find your leads
AI-based company search provides thousands of leads in no time.
...and everything that matters about each one
AI scans your potential customers' websites and collects all important information for a personal letter.
to reach out personally, and at scale.
Contact your leads as personally as if you wrote each letter yourself. GDPR compliant.
Seamless integration.
Automatic synchronization of all data and communication histories with your CRM.
Frequently asked Questions
Vici‒Post finds thousands of relevant business contacts every day and helps you reach them quickly, so you can focus on what really matters: human contact.
Is Vici-Post GDPR compliant?
Yes, Vici-Post is developed in Germany and operated in Europe in compliance with GDPR. Our AI systems only access GDPR-compliant databases. Further details can be found in our terms and conditions.
Which data providers does Vici-Post work with?
We work exclusively with European data providers who guarantee full GDPR compliance. You can find a current overview of our data providers in our Data Privacy section.
When will my letter be sent?
Letters are processed every working day and sent within 24 hours of a campaign being approved.
Which CRM systems are supported?
Vici-Post integrates seamlessly with all popular CRM systems such as HubSpot, Pipedrive, and Salesforce. For specific integrations, please contact our support team.
Is email outreach legally permissible?
In Germany, the Unfair Competition Act (UWG) (Section 7) regulates cold outreach and prohibits contact via email without prior consent. Vici-Post offers you legally secure alternatives such as letter campaigns and social media outreach.
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